Are you undercharging?
6 September 2023

Costs have been rising so it may be time to re-think your pricing, but how can you tell if you’re undercharging for your services? It can be particularly hard to tell if you’re a contractor or in a niche industry.


Here are five signs that you might be undercharging:


1. Nobody ever questions your quotes

When you provide new clients with quotes or invoices, do they accept the quote or invoice without asking any questions, requesting a breakdown, or wanting a discount? It’s possible they’re delighted to be getting such a great deal.

 

2. You’re run off your feet, but you can’t afford to get help

When you’re working yourself to the bone, but there’s not enough money left over to employ someone to help you, your prices are too low.

 

3. Your prices have been the same for two years or more

In most industries, prices increase slightly each year. If you leave your prices flat for too long, you’re doing yourself a disservice, and then, if you increase your prices to match others, it’s a big hike for customers. It’s a good idea to review your pricing each year.

 

4. You’re overbooked

Unless there’s a shortage in your industry, if you’re overbooked and can’t take on new clients, it’s likely you need to raise your prices.

 

5. Clients don’t treat you as well as they should

If you feel like your clients have more say than you do and that they’re taking you for granted, it could be that they don’t value you because your prices are too cheap. If they don’t see your time as valuable, they’re more likely to muck you around.

 

What should you be charging?

It can take a little time to find a ‘sweet spot’ for your pricing. It pays to do some research on your industry, ask around and find out what your competitors are charging. We can help with this as we have clients in similar industries so we might be able to give you some indication of typical fees, so give us a call or send us an email.

13 August 2025
Keeping on top of the financial management of your business can be hard work. It's possible to have a profitable business that is struggling to find the cash flow to pay expenses and fund growth. Likewise, you could have positive cash flow but are not turning a profit, particularly if you are re-investing profits back into the capital expenditure. Turning a profit is at the heart of running any successful business But without an even and predictable flow of cash into the company, you can't cover your overheads, you can't pay your employees, and you can't run your day-to-day operations – let alone think about expanding and growing the business. In the end, you need both. But if you’re going to be in control of your financial destiny, it’s important to get your head around the important process of cash flow management. Let’s look at some of the key things to understand about your finances: Profit is a by-product of a successful business – as the owner, you want to make profits, but profitability isn’t the only goal. A business can easily be profitable, but also be highly unstable in the longer term. What you want is stability and consistent revenues. Cashflow keeps your business alive – good revenues (income) serve to bring cash into the business. Without cash to cover your operating expenses, you have no means to keep the lights on in the business. So cash really is king! Know your cost base and overheads – the flip side of your cash flow position is your costs. In an ideal world, you want more cash inflows than cash outflows, so it’s important to know your expenses and costs and to manage them carefully. Be proactive about spend management and easing expenditure – if you can take action that reduces your spending, that is hugely positive for your cash flow position. Choose cheaper suppliers, negotiate better deals and bring that cost base down. Drive more revenue, through increased sales and marketing activity – if you can increase your revenues, you also boost your cash flow. So it’s important to be proactive about running targeted sales and marketing campaigns to increase your sales. Keep the cash flowing and the profits take care of themselves – if you achieve the ideal cash flow position, the company sits on solid financial foundations, the cash is there for investment and the business can grow. It’s that simple. Talk to us about improving your cash flow management Whether you’re new to running a business, or a seasoned owner who needs some financial support, we can give you the cash flow advice you need. We’ll review your finances, delve down into your cash flow, and come up with key ways for you to increase your cash income and reduce your cash expenses. It only takes a few small changes to achieve a far better cash flow position for your business – helping you maintain positive cash flow AND generate profits.
13 August 2025
Sometimes you may pay your employees sums in addition to their normal wages, such as: allowances benefits holiday pay lump sum payments Some are tax free, but most are taxable. For some, the employer pays the associated tax. For others, the employer deducts PAYE on the employee's behalf. You may also provide various non-cash benefits to your employees as part of their total employment package. Even where the benefits are not in cash, they still have a value which is taxable. The tax treatment depends on what the payments are for and the circumstances that apply. A brief overview Allowances There are different kinds of allowances but if it's a straightforward reimbursement to the employee for out-of-pocket work-related expenses, the allowance isn't taxable. Mileage, meals, and tools (including telecommunication devices) are examples. If the amount of the allowance is more than the actual amount of the expense, then the difference is taxable. The employee will be subject to PAYE or you will pay FBT on the difference. What about travel? Where you pay a travel allowance to an employee, you need to determine whether you are liable for FBT (if you paid for the travel) or the employee is liable for PAYE (if you reimbursed the employee’s travel costs). For a travel allowance to be tax-free, the travel must be ‘on work’ rather than just ‘getting to work’. Different factors affect the tax treatment. Can I claim GST on benefits and allowances paid to employees? You may be able to claim GST on allowances paid to employees for work-related expenses, if you are registered for GST. Keep all relevant tax invoices. You can’t claim GST for items that aren’t employment related, so this generally rules out claims on benefits. Benefits Benefits include anything that benefits the employee. They're not wages as such, but they're part of the employee's total employment package. As they're a perk of the job for the employee, you, as the employer, will usually pay fringe benefit tax (FBT) or be subject to PAYE on the value of the benefit. Benefits fall into several categories: non-cash, cash, and so-called special benefits. Holiday pay The employee is liable for PAYE on pay for annual leave and statutory holidays. Lump sum payments Pretty much anything else is classified as lump sum payments. These include bonuses, cashed-in annual leave, payments for accepting restrictive covenants, exit inducement payments, gratuities, or back pay, redundancy payments, retiring allowances, and overtime. Employees are usually liable for PAYE on these payments. Note that: the PAYE rate will vary depending on the employee's total taxable income ACC earners' levy won't apply above the maximum liable income threshold redundancy payments and retiring allowances are not subject to ACC earners' levy It can be confusing working out the tax treatment of these payments for your business. Let us know if you would like to discuss how the rules apply to your business.
13 August 2025
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11 August 2025
Unemployment in New Zealand has been steadily rising over the past two years. The unemployment rate has risen from 3.4% in Q1 of 2023, to 5.1% in Q4 of 2024. The rate has remained static for Q1 of 2025, but this prolonged rate of unemployment may be having a detrimental impact on the future of your small business. Let’s look at the alignment between unemployment and your future growth. 1. Reduced consumer spending: With more people out of work, consumers have less disposable income to play with. This leads to customers tightening their belts and less consumer spending on non-essential goods and services. This can directly impact your sales and monthly revenue, forcing you into a corner where prices (and margins) might be decreased to encourage more sales. 2. Low morale and poor employee retention: While a larger talent pool might seem beneficial, high unemployment can sometimes create a sense of job insecurity among your existing employees. Unstable economic conditions can lead to decreased morale, higher stress levels, and a potential struggle to retain top talent, who may feel less secure in their current roles. 3. Difficulty securing loans and funding: Banks become more risk-averse when there’s evidence of high unemployment, poor economic conditions and unpredictable market conditions. The recent CPA Australia Asia-Pacific Small Business Survey found that only 26.4% of Kiwi businesses expect it to be easy to access finance. Reduced access to funding can lead to poor cashflow, slower growth and an increasing need to reduce costs. 4. Decline in overall business confidence: The combined impact of poor economic conditions and high unemployment is significant. This unpredictable and unstable outlook can have a major effect on business confidence. New Zealand's ANZ Business Outlook Index fell sharply to 36.6 in May 2025 from 49.3 in the previous month. This may deter your small business from investing, innovating or expanding – all factors that could hinder your own long-term growth and stability. If you need support getting your business through the tough times – we’re here to help. There are still ways to control your spending, drive growth and do your bit to provide employment.
11 August 2025
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A good credit profile acts as the foundations for your finance strategy. But what can you do to build and nurture a good credit profile and business credit score?
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