Keeping your cash flow strong in tough times
26 August 2023

During tough economic times, small businesses can be particularly vulnerable to tight cash flow.

When sales are slow, there are still overheads and salaries/wages that need to be sorted. Pre-planning and being proactive can help you weather tighter economic periods and allow you to continue to thrive.


Make sure you have a clear picture of your payroll, and any other planned expenses that will need to be accounted for.


If there’s even a possibility that there could be a shortfall, it’s essential to meet this head-on. Whether this means talking to your supplier or creditors to figure out an arrangement, or compromising on other business outgoings, you must make a plan to ensure that the business, and your staff, won’t suffer.


Minimise the stress of cash flow



Invoice early – Send any invoices that you can, and in advance if possible. Perhaps consider whether you have any regular clients or customers that you could offer a retainer, or similar deal, to if they book services or make a purchase from you in advance.


Chase payment – Use this opportunity to chase up any outstanding payments. Strong communication and relationships matter – talk to clients and chase invoices.


Talk to suppliers – A little honesty can go a long way. Perhaps they can extend a line of credit for your payments to them. In most cases, a good supplier would rather offer a little flexibility to keep an ongoing business relationship.


Review inventory – How much inventory do you hold – can you hold less inventory so less cash flow is tied up? Can you find a supplier locally to avoid the shipping costs or discuss alternative products that allow you to reduce expenses?


Review your costs – It’s also a good idea to do a general review of expenses. Business costs can creep up, and it’s a great idea to schedule a regular time to check on your expenses, no matter what your financial situation. Review all of your regular payments and subscriptions, as well as upcoming costs. There may be travel, functions, or purchases which you can decide on an alternative approach to.


Talk to the bank or IRD – If cash flow is tight, make sure you have conversations early so you have everything in place to see you through.


If you’re concerned about your cash flow let us know. We can help you with strategies to protect your business for the long term and help you alleviate cash flow worries.

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